PAI HOTELS Branding

•

—

PAI HOTELS Branding

PAI HOTELS is a company designing chain hotels belonging to Plateno Group. Adhering to the concept of Pi (π), it represents the infinite non-repeating brand DNA and offers you an unforgettable experience when staying.

The target market PAI HOTELS will focus on 23 - 33 year olds. They are the people who like original designs, chase the aesthetics of living and are willing to pay for their hobbies. Therefore, we decided to upgrade the PAI branding with an interesting, playful and fashionable style without redesigning the logo. In order to convey the PAI brand DNA, we have designed the simple “circle” as the visual pattern as well as developed a series of trendy icons.

Hope you will enjoy it.

—
Designer: Jessie Wong
Client: Plateno Group

June 2018